Search Engine Marketing Strategy & Workshop (SEO & SEM)

Date22 - 23 JULY 2014
TrainerNuttakorn Rattanachaisit
VenueNovotel Bangkok Ploenchit Sukhumvit
Time9am – 5pm daily
Fee24,610 Baht / Pax
ContactManeerat (kwang) 094 464 7130
Emailcontact@sharpener.co.th

Trainer

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Nuttakorn Rattanachaisit

Nuttakorn Rattanachaisit – Nuttakorn has been experienced in SEO since 1999 as Web Marketing Consultant. He’s been involved in range of aspects in Digital marketing from SEO, SEM, Affiliate Marketing, Digital Analytics.

Currently Nuttakorn is Managing Director at Predictive Co., Ltd, Digital Marketing Consulting Agency – Focusing on Digital Analytics, Search Optimization and User Experience. Nuttakorn is also Google Partner Academy Trainer for Google Analytics & Google AdWords courses.

Prior to Predictive, Nuttakorn was Independent Digital Consultant for several marketing agencies and clients in Singapore and Thailand. Nuttakorn was Consultant at comScore for Data Quality for Thailand Market.

Before that, Nuttakorn worked at Possible Worldwide (WPP Company) as Global SEO Consultant – to develop SEO practice & methodology, global strategy for Fortune 500 companies.

Prior to Possible Worldwide, Nuttakorn was SEO & E-Marketing Manager at KEEN Media (Thailand) overseeing SEO and digital marketing for leading luxury hospitality brands (i.e, Anantara Hotels & Resorts, Outrigger Hotels & Resorts, Baros Resorts Maldives, etc), Before that, he had worked at Asia Online (Subsidiary of AsianTrails (KUONI Group)) as Vice President of E- Commerce to oversea the marketing for B2C Travel business across the region.

Search Engine Marketing Strategy & Workshop (SEO & SEM) course (Powered by Econsultancy) is here again in Bangkok, Thailand. Learn the Best Practices of SEO &SEM Marketing From UK’s Top Digital Marketing Research & Training Company. Equip yourself with the latest 2013 SEO & SEM knowledge in this 2-day course, and unleash the power of SEO & SEM in the increasingly competitive online space.

Program

Intensive 2-day program covering the best practices of managing SEO and SEM campaigns – Planning & Strategy Special. Specially designed for companies wanting to build their capability and SAVE MONEY in their month-on-month digital marketing campaigns. All participants to learn campaign management using proprietary Econsultancy templates.

Who should attend?

Ideal for marketing professionals, management staff and business owners looking for a world-class workshop to evaluate and fine-tune PPC strategy, improve click-through and conversion rates, review and expand your search term sets to maximize performance. And latest update of Google new algorithms (e.g., Humming bird) as well as content marketing to improve SEO performance, and much more.

How will I benefit?

Upon completion of this course, you will be able to:

  • Evaluate & fine-tune your search strategy
  • Improve click-through & conversion rates
  • Review & expand your search term sets to maximize performance
  • Effectively track results to maximise ROI through accurate measurement & analysis
  • Analyse competitor’s SEO and understand market landscape
  • Improve your own SEO efforts through best practices in keyword research, on-page & off-page implementation and tech analysis
  • Latest update on SEO new algorithm “Humming bird”, Content marketing
  • Flash update on data Analytic to improve web performance
  • Use web analytics effectively to step up your overall search marketing efforts

FREE 1 year Small Business for 1 individual professional (WORTH 24,610 Baht or USD795) for every course participant!

Econsultancy’s Small Business offers unparalleled access to Econsultancy’s rich resources of digital marketing reports, best practise and beginner’s guides, stats, events, blogs and forums.

What will I learn?

SEO Track

Planning and Strategy

  • Benchmarking important SEO elements
  • Current web traffic analysis
  • Goal setting and Timeline

Keyword and Competitor analysis

  • How search engine are structured
  • Type of keywords and KEI (Keyword Effectiveness Index)
  • Understanding competitors
  • Getting competitive data – Current web traffic analysis

On-Page and Off-Page Optimisation

  • On-Page SEO elements
  • Latent Semantic Contextual keywords
  • Copywriting for SEO
  • Link-building strategies
  • Impact of social media and UGC (User Generated Content)

Other SEO Factors

  • White hat vs. Black hat tactics
  • Multilinual SEO, mobile SEO and other trends
  • SEO audit template
  • Search Engine Algorithms (E.g., Hummingnbird, Panda, Penguin, etc) & other signals.

SEM Track

Positioning your creative

  • Copywriting that will increase ad click-through rates
  • When and how to use keyword insertion tools
  • Approaches to testing creative
  • Tactics to increase conversion rates, such as deep-linking landing pages
  • Integration with promotions and offers

A PPC strategy that works

  • Understanding the Google Quality Score
  • Selecting the right bidding strategy, including effectiveuse of automated cost per acquisition and ROI strategies
  • Utilising day parting strategies
  • Integrating your PPC with offline campaigns
  • Identifying and dealing with click-fraud

Track and analysis

  • The benefits of using industry leading tools
  • Analysing the competitor landscape
  • Analysing data and understanding latent sales
  • Optimising search terms sets
  • Measuring return of investment for Organic Search & Paid Search

Training fee

24,610 Baht / Pax Baht per person

Early bird price

10% off (within 9 July 2014): 22,149 Baht per person

Alumni Discount

5% off (Early bird + Alumni = 15% ) : 20,918 Baht per person

Group Discount

3 or more participants from the same company, attending the same course on the same date, are entitled to 5% discount

This price will be included

  • 1 Year Econsultancy Small Business package (which allow your team to access great asset e.g. Digital marketing best practice and research)
  • Course material
  • Lunch and break

For any queries please contact contact@sharpener.co.th

About eConsultancy

Econsultancy is a global independent community-based publisher, focused on best practice digital?marketing and ecommerce, and used by more than 240,000 internet professionals every month.

Our hub has 100,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. We help members build internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.

For the last 12 years, our resources have helped members learn, make better decisions, build business cases, find the?best suppliers, accelerate their careers and lead the way in best practice and innovation.

Econsultancy has offices in London, New York, Singapore and? Dubai and we are a leading provider of digital marketing training, insight and best practise. We provide extensive custom training in the U.S, Middle East, Europe and Asia. We trained more than4,000 marketers and ran in excess of 200 public training courses in the last year.

Econsultancy has worked with the following companies and organisations among others to provide consultancy, advice and training

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